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It is weird how many MLM companies out there want you to use your computer for learning about their products, plans, and policies. They want you to sign up people, order products, track your team members, and receive messages online but they do not teach you how to prospect and build your downline using the Internet.  

Do you know that whenever you invite your personal contacts over for a home presentation, you are really trying to SELL to them? People usually do not like to be SOLD to. They would rather buy stuff when it is their idea. If it is a friend you are trying to sell to, they will know that it is a new business for you and wonder what you will make off of them.

There is not one thing that people spend their money on that you cannot attribute to these two reasons. One is to gain pleasure and the other is to avoid pain. Lots of things fall into both categories but everything fits into at least one.

You buy a house so you will not have the pain of sleeping outside. You buy a car because you want to avoid the pain of walking or using public transportation. Some people buy cars because they like the way they look which is buying for pleasure. You buy modern electronics and movies and cd's for pleasure.  

Even food is bought for these reasons. If you are starving and low on money, you will buy inexpensive food to avoid the pain of being hungry. You will go out to a restaurant for the pleasure of eating out. Impulse buying fits in too, you want to avoid the pain of searching later or paying more elsewhere.

When a door-to-door salesman comes to your door, do you open the door with cash in hand and buy whatever he has? You probably feel as most people do and hate it. But if you go to your friends and family, and every other personal contact you have, you are doing the same thing. When you think about how it feels you realize that this repels people.

How often do you buy from a telemarketer? When you buy a genealogy list online and cold call these people, you are now a telemarketer. This repels people.  

What about those guys on street corners trying to sell watches? When you approach someone in a mall or anywhere and start a conversation with the purpose of turning it into a business pitch, you are doing the same thing as that street corner salesman. This repels people.  

You may be asking,"How am I supposed to build my business if these are the only methods that my sponsor has trained me on?" The answer is really quite simple. Just understand this one concept first. No business will succeed without sales. No sales happen without marketing. If you want to succeed in network marketing or MLM, all you need to do is to get some proper marketing training.

Using the laws of attraction marketing and proper training with tools like the Internet and a funded proposal and sites that automate your work, you can not only reach your goals but you can have fun getting there. Not to mention the added benefit of teaching others how to succeed in business thereby gaining respect and a following of people who look up to you and value you. This is attraction marketing.  

If you had a system, or vehicle, you could use to earn money while you build your primary MLM or network marketing business, that is what a funded proposal is. It works like this. Your system has resources, tools, sites, and services that make your job easier and when you share these with your prospect, you get a commission from that when your prospects see the value and use them too. This is how attraction marketing works.

If you learn how to position yourself online where people who are searching for answers and solutions and business opportunities can find you, that is a skill in itself that you can teach others. If you invest in yourself and become a student of your industry, you will have lots of knowledge you can share and others will value their relationship with you and this will attract more people to you. Attraction marketing.  

Write your valuable content into articles and post them to directories, blogs, social sites and other places and others will value this and start following you. One thing people notice is when they see many others following someone. This is attraction marketing at it's best.

There will be no success in your business if you cannot teach others how to reach their goals. This industry is dependent on your ability to teach others how to succeed. This concept takes all doubt away from the fact that this is a fulfilling and rewarding , not to mention honorable, industry.

The attraction marketing principle is really an attitude and a concept that must be present in every aspect of your business. I do not believe the old school methods that lead to repellent marketing will have much of a future with today's market. Anyone who does not learn attraction marketing will fall to the wayside the same way that the horse and carriage did.